Understanding the Value of Rank Trackers & Search Engine Optimization
Search engine optimization is a system, a science and an expanding realm of exposing and expanding the traffic reach of the average brand. Many people that are not very experienced or familiar with the emerging world of search engine optimization (or SEO) make the mistake of thinking that search engine results populate at random.
They do not clearly understand the systematic formulas and algorithms that are hard at work behind the scenes with every single keyword search or why using such tools as rank trackers would even be necessary. Conducting a brief examination and overview of these topics, however, will open your eyes and allow you to see just how valuable the average rank tracker and other SEO tools like it can be to your online presence.
What Happens During a Keyword Search?
To fully understand why rank trackers and other SEO tools & systems are so valuable, you first have to comprehend what takes place during the average keyword search. Many people believe that, after the keyword has been entered, a random listing of websites and online resources connected to that particular keyword will appear on their screen within just a few seconds in no particular order.
They might compare it to searching for a particular word within a document in Microsoft Word, for instance, where an automatic listing of all of the occurrences is generated on the screen almost immediately. This is not the case whatsoever and is a major misconception when it comes to understanding the power of search engine optimization.
During a keyword search, the search engine results that populate after you press the "Enter" button on your keyboard are actually generated based on a number of different formulas and algorithms. These mathematic concepts will then follow a particular order that basically is the foundation of the SEO world to plan out the results accordingly.
Where Do You Rank?
If you are interested in determining exactly where your website fits into the equation, then the best course of action to take would simply be to use a rank tracker. Rank trackers were specifically developed and designed to provide companies, professionals and webmasters with the ability to measure their online ranking whenever the need to do arises.
Keep in mind that a website's rank can change day after day – especially if the person in control of its content and overall operations eventually lose sight of the purpose of SEO marketing in general. If you want to know exactly where you rank and where your website ranks within the average search engine results page (or SERP), using a rank tracker will generate this information for you almost immediately.
Why a Rank Tracker is Important
Besides using a rank tracker, how else could you find out how your website is currently ranking? One approach is to follow the misdirected path that many other IT professionals, business owners and webmasters follow by estimating their own progress. You might think that just because you are able to generate a considerable amount of traffic that your website must be ranking pretty high as a result of those statistics. However, this is a false assumption that should be corrected and even eliminated from within your mind. Just because your website is able to generate a considerable amount of traffic each month does not necessarily mean that it is ranking high within the average search engine results page.
Keep in mind that there are hundreds or even thousands of other similar websites that exist within your niche or market which could populate within that search engine results page just as easily (if not more) than your site. This is why it is so important to use a rack tracker to measure and assess the progress and optimization growth of your website instead. Doing so will not only save you a lot of time upfront, but also in the long run primarily because of the fact that you will be able to check your rank within just a few seconds by using this tool.
The Bottom Line
There is no possible way to understand how search engine optimization works overnight or even assess the long-term value of rank trackers within a relatively short period of time. However, it is at least good to know that there are tools like the rank tracker which can provide you with the assistance that you need. Your website may have an abundance of competitors, which is one of the reasons why your website might not be anywhere close to the first page of the SERPs. Give it time, though. With a little patience and focus combined with a lot of hard work, you will get there sooner than you think.
For more information please visit us at http://ranktrackersolutions.com.